4 “Mobile” Ideas You Should Be Considering For Your Business
Have you checked out your website analytics recently to know how your website visitors are accessing your website? You may be surprised to know that as many as one-third of your visits come from mobile devices — smartphone and tablets. In fact, 27% of KingdomDrivenEntrepreneur.com traffic comes from mobile devices….this is a significant number!
So here are some things we encourage you to think about when it comes to mobile marketing for your business:
1. Make sure you have a mobile friendly website. Take a look at how your website views on a smartphone and a tablet such as iPad. Is it easy to navigate? Is it easy for prospects and customers to access what they need and interact with you efficiently? These are the questions to ask yourself. Having a mobile friendly website is key.
2. Claim your location on Yelp and other location based apps. People are using sites like Yelp and Google Place at an increasing rate. You want to have your business listed and request some solid reviews from those who have done business with you. Those reviews count quite a bit on these platforms!
3. Start doing text message marketing. There are so many ways to do this. If you have online registration for an event, you can request a cell phone number from participants so that you can send helpful reminders. If you’re speaking at an event, you can have attendees pull out their phones to text a phrase to some number to get a special offer from you. You can send texts that will provide quick discounts. There are so many options available to you and it’s an excellent permission based way to communicate with your prospects cand customers. You can give it try with a free service such as ClickText.com and then scale up as you see the value for your business.
4. Develop a mobile app. Is there a problem that you can solve or desire you can fill for your customers through a mobile app that will keep your business top of mind and keep them coming back for more? Consider having a simple mobile app developed! For example, if you’re in the food, drink, or dessert business, a recipe app may be great idea! Having a mobile app developed doesn’t have to be expensive.
There are several other things you can do in mobile marketing (e.g. integrating QR codes) however this is a good start to get the wheels turning on how you can best interact with your mobile audience!
